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內容簡介: What are challenges that marketers face in the world of nonprofit marketing? How crucial is it to teach your students who the target audience is when starting up a nonprofit organization versus other key concepts for managing the nonprofit sector?
信貸博客來博客來網路書店The seventh edition emphasizes the challenges of nonprofit marketing and having to influence multiple audiences for long-term success. Chapter one will introduce the three key publics needed for non-profit organizations to grow and prosper:? ?? Clients – May or may not provide sales revenues, but whose patronage is a key indicator of success;
? ?? Funding Agencies – Businesses and individuals who have to see progress and social value in order to keep providing resources;
? ?? Volunteers – Major resource outfits who find outfits like Habitat for Humanity International essential for achieving its goals;
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- 新功能介紹 作者: Kotler
- 出版社:華泰文化 新功能介紹
- 出版日期:2007/12/10
- 語言:英文
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